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18 August 2016

Design company Aarikka appoints new CEO

Anu Vauhkonen

Family company Aarikka Corporation which is known for its wood jewellery and home products appoints new CEO. 

M.A. Anu Vauhkonen (b. 1972) is appointed as new CEO effective February 1, 2016. Ms. Vauhkonen has been a member of the board of Aarikka since May, 2015. Sarianna Partanen who has been the CEO previously will continue as a member of the board of Aarikka. 

Anu Vauhkonen has over 15 years of experience from different leadership roles. She has been responsible for sales, communication, PR, marketing, product development and brand building functions. In her latest position Ms. Vauhkonen was the Director of Nordic Sales and Marketing at Tulikivi Plc. She was also a member of the board at Tulikivi. 

”Anu Vauhkonen is an experienced international brand leader, who has experience from publicly listed companies and family businesses. Anu has drive and knowledge. I am happy to leave the role of CEO for her and concentrate myself as an owner on the board work”, Sarianna Partanen comments.

”Aarikka is a well-known Finnish family business with over 60 years of history. It has been successful thanks to its unique design and quality. I believe that by sharpening the strategy and brightening the brand the company has good possibilities for growth. By developing our digital services, marketing communication, product line, processes and export operations we can build up Aarikka. These are the areas we will now concentrate on”, Anu Vauhkonen says.

For more information: Anu Vauhkonen, mobile +358 40765 2484

Tagged: Anu Vauhkonen, CEO