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News

25 November 2016

Black Friday

Black Friday Offer: -20% off all* products online and at Aarikka Esplanadi Store (Pohjoisesplanadi 27, Helsinki) !

Please use this code:

blackfriday2016

The campaign is valid only on Friday 25th of Nov 2016 untill 23:59 and at Esplanadi store (10 am - 7 pm).


*The offer applies only to normal priced items

Tagged: Black Friday, News, Offer


06 October 2016

Christmas at Aarikka 2016

The most beautiful decoration for the Christmas dining table is the wooden Helmi pearl garland. The rhythmical ribbon of wooden beads strung onto a linen string will be the undoubted gem of the festive table. Christmas delights can be served using the Pilkku tray, with its handy upright handle, or the Pouta chopping board. The cork trivet from the same series protects your table from hot serving dishes.

Christmas branches and the traditional Christmas tree can now be adorned with Kuusenkoru decorations as well as lovely cork and ceramic decorations. The much loved red and white elves whisper Christmas greetings and fill the home with Christmas music and cheer!

Responsible business, eco-friendliness and sustainability are of the utmost importance to Aarikka. Only the best wood is used as the main material in the products, and all products are assembled by hand in Finland. Aarikka has a number of subcontractors and employees who work from home, and in addition, the company offers assembly and packaging work to workshops promoting social inclusion and employment. All Aarikka products are finished with care.

Click here for more images.

Puisto cake server
Maple and metal
Length 26 cm
Designed by Pauliina Aarikka
€39.00



Pilkku tray
Maple
Designed by Anu Penttinen
Large (Ø 20.5 cm) €49.00
Small (Ø 14.5 cm) €42.00

Puisto salad servers
Maple and metal
Length 29 cm
Designed by Pauliina Aarikka
€59.00

Pouta trivet
Cork and jute
Diameter 15 cm
Designed by Marianne Siponmaa
€9.70

Pouta chopping board
Maple and jute
Diameter 28 cm
Designed by Marianne Siponmaa
€35.00

Helmi napkin rings
Maple
Designed by Saija Malila
€9.70 / 2 pcs

Pouta tealight candle holder
Maple and metal
Includes a tealight
Height 6.5 cm
Designed by Marianne Siponmaa
€28.00

Pouta napkin rings
Beech
Ø 5.5 cm
Designed by Marianne Siponmaa
€9.70 / 3 pcs

Helmi garland table decoration
Maple
Length 3 m
Designed by Saija Malila
€140.00

Talviporo Christmas tree decoration
Ceramic
Ø 6 cm
Designed by Tina Willström
€12.50

Kuusenkoru Christmas tree decoration
Maple
Height 34 cm
Designed by Marianne Siponmaa
€8.50

Talvipyry Christmas tree decoration
Ceramic
Ø 6 cm
Designed by Tina Willström
€12.50

Joulupuu table decoration
Maple
Height 18 cm
Designed by Saija Malila
€17.50

Joulukuusi table decoration
Maple
Height 28 cm
Designed by Pauliina Aarikka
€76.00

Joulupuu window/door decoration
Maple
Height 16 cm
Designed by Saija Malila
€17.50

Helmi Pakkanen table decoration
Maple
Height 9 cm
Designed by Tina Willström
€12.50

Pilkkitonttu table decoration
Maple
Height 9 cm
Designed by Pauliina Aarikka
€10.50

Avain Pakkanen table decoration
Maple
Height 9 cm
Designed by Tina Willström
€12.50

Helistäjätonttu table decoration
Maple
Height 9 cm
Designed by Tina Willström
€10.50

Triangelitonttu table decoration
Maple
Height 11 cm
Designed by Saija Malila
€16.50

Rumpalitonttu table decoration
Maple
Height 11 cm
Designed by Tina Willström
€16.50


Aarikka is a family-owned Finnish company founded in 1954. It manufactures characterful jewellery and small home accessories. Aarikka’s design is known for its crisp Scandinavian lines, round shapes and wood.

Wood is – and has always been – the most important material in Aarikka’s products. The wood’s warmth and round, turned shapes are characteristic of Aarikka and tell their own story of a Scandinavian tradition.

Aarikka employs a number of subcontractors and employees who work from home in Finland. In addition, the company offers assembly and packaging work to workshops promoting social inclusion and employment. Transportation journeys can be kept short because products are assembled locally. In addition to local manufacturing, our products’ eco-friendliness is also enhanced, as we avoid the unnecessary use of packaging materials and favour eco-friendly raw materials such as wood. In Finland Aarikka has its own brick-and-mortar store, an online store and a comprehensive network of retailers. Outside Europe, significant export destinations include the USA and Japan. The company directly employs approximately 20 people.

Further information, product loans and product images:
Polhem PR, Suvi-Marja Kunnari
Keskuskatu 1 B, 4th floor
FI-00100 Helsinki
suvi@polhem.com
+358 44 719 8982

Tagged: Candle Holder, Christmas, Nordic Design, Skandinavian Design, Woodproducts


01 September 2016

New Aarikka jewellery for autumn

Aarikka’s autumn jewellery features the enchanting magic of Lapland. The natural colours evoke thoughts of bright raspberries, magical lilacs and blue lakes. The design plays with wooden rings, Aarikka’s famous wooden beads and exciting combinations of materials.

Aarikka’s autumn range will be supplemented by a new product group comprising brooches designed by Marianne Siponmaa. The stylish brooches can be used to fasten a large scarf, or to make an otherwise classic style your own.

The long, eye-catching Hilla, Malla and Saaga necklaces are a bold accessory to an autumn outfit. The Seita necklace combines leather and wood – two wonderful natural materials – for a sophisticated and stylish look. The new Saame necklace is available in four different colours, including an eye-catching red reminiscent of the Arctic bramble.



Eco-friendliness and sustainability are of the utmost importance to Aarikka. Only the best wood is used as the main material in the products, and all products are assembled by hand in Finland. All Aarikka products are flawlessly finished.

Consumer enquiries:
Aarikka +358 50 526 4332

Click the images in the message to download versions suitable for publication. More pictures are available for download in the Polhem PR image bank.

Aarikka
Olos brooch
€29.00

Aarikka
Olos brooch
€29.00

Aarikka
Olos brooch
€29.00

Aarikka
Sunna brooch
€39.00

Aarikka
Sunna brooch
€39.00


Aarikka
Pallas brooch
€52.00

Aarikka
Pallas brooch
€52.00

Aarikka
Pallas brooch
€52.00


Aarikka
Hilla necklace
€58.00
Designed by Marianne Siponmaa.

Aarikka
Malla necklace
€45.00
Designed by Marianne Siponmaa.

Aarikka
Saaga necklace
€52.00
Designed by Saija Malila.


Aarikka
Seita necklace
€52.00
Designed by Pauliina Aarikka.

Aarikka
Saame necklace
€39.00
Designed by Marianne Siponmaa.

Aarikka
Saame necklace
€39.00
Designed by Marianne Siponmaa.


Aarikka is a family-owned Finnish company founded in 1954. It manufactures characterful jewellery and small home accessories. Aarikka’s design is known for its crisp Scandinavian lines, round shapes and wood.

Wood is – and has always been – the most important material in Aarikka’s products. The wood’s warmth and round, turned shapes are characteristic of Aarikka and tell their own story of a Scandinavian tradition.

Aarikka employs a number of subcontractors and employees who work from home in Finland. In addition, the company offers assembly and packaging work to workshops promoting social inclusion and employment. Transportation journeys can be kept short because products are assembled locally. In addition to local manufacturing, our products’ eco-friendliness is also enhanced, as we avoid the unnecessary use of packaging materials and favour eco-friendly raw materials such as wood. In Finland Aarikka has its own brick-and-mortar store, an online store and a comprehensive network of retailers. Outside Europe, significant export destinations include the USA and Japan. The company directly employs approximately 20 people.

Further information, product loans and product images:
Polhem PR, Silja Ahonen
Keskuskatu 1 B, 4th floor
FI-00100 Helsinki
silja@polhem.com
+358 44 719 8981

Tagged: Bracelet, Brooch, Marianne Siponmaa, Necklace, Pauliina Aarikka, Saija Malila, Skandinavian Design, Wood Jewellery


01 September 2016

Aarikka’s new candle holders and lanterns for autumn


Aarikka’s theme for autumn is a harmonious and calming polar night. As the evenings draw in, it’s nice to spend down time at home curled up with a book. Aarikka’s tones for autumn are graphite grey – which lends itself beautifully to interior design – and deep lingonberry red. They enhance the timeless freshness of our longstanding translucent white and pure white wood.


The new Kide and Kaamos candle holder ranges bring atmosphere to autumn décor. The modern design of the Kide candle holders is Pauliina Aarikka’s handiwork. Kaamos is a candle holder range designed by Saija Malila which features soft lines as cast iron meets warm wood. The Keisarinna and Ruustinna candle holders are available in a new colour: smoke. The popular Ruustinna lantern is now also available in a smaller size, and tealight candle holders have been added to the Pouta range.
Responsible business, eco-friendliness and sustainability are of the utmost importance to Aarikka. Only the best wood is used as the main material in the products, and all products are assembled by hand in Finland. Aarikka has a number of subcontractors and employees who work from home, and in addition, the company offers assembly and packaging work to workshops promoting social inclusion and employment. All Aarikka products are finished with care.


Consumer enquiries:
Aarikka www.aarikka.com

Click the images in the message to download versions suitable for publication. More images are available for download in the Polhem PR image bank.


Kide candle holder
Wood (birch) and metal, height 21 cm.
Designed by Pauliina Aarikka.
€59.00

Kide tealight candle holder
Wood (birch) and metal, height 10.5 cm.
Designed by Pauliina Aarikka.
€32.00

Kide tealight candle holder
Wood (birch) and metal, height 10.5 cm. Comes with a tealight.
Designed by Pauliina Aarikka.
€32.00

Kide tealight candle holder
Wood (birch) and metal, height 10.5 cm. Comes with a tealight.
Designed by Pauliina Aarikka.
€32.00

Kide candle holder
Wood (birch) and metal, height 21 cm.
Designed by Pauliina Aarikka.
€59.00

Kide candle holder
Wood (birch) and metal, height 21 cm.
Designed by Pauliina Aarikka.
€59.00

Kaamos tealight candle holder
Wood (birch) and cast iron, height 7 cm. Comes with a tealight.
Designed by Saija Malila.
€32.00

Kaamos candle holder
Wood (birch) and cast iron, height 11.5 cm. For a block candle with a maximum diameter of 7 cm.
Designed by Saija Malila.
€59.00

Kaamos antique candle holder
Wood (birch) and cast iron, height 15 cm.
Designed by Saija Malila.
€39.50

Kaamos tealight candle holder
Wood (birch) and cast iron, height 7 cm. Comes with a tealight.
Designed by Saija Malila.
€32.00

Kaamos candle holder
Wood (birch) and cast iron, height 11.5 cm. For a block candle with a maximum diameter of 7 cm.
Designed by Saija Malila.
€59.00

Kaamos antique candle holder
Wood (birch) and cast iron, height 15 cm.
Designed by Saija Malila.
€39.50

Kaamos tealight candle holder
Wood (birch) and cast iron, height 7 cm. Comes with a tealight.
Designed by Saija Malila.
€32.00

Kaamos candle holder
Wood (birch) and cast iron, height 11.5 cm. For a block candle with a maximum diameter of 7 cm.
Designed by Saija Malila.
€59.00

Kaamos antique candle holder
Wood (birch) and cast iron, height 15 cm.
Designed by Saija Malila.
€39.50

Pouta tealight candle holder
Wood (maple) and metal, ø 8 cm, height 6.5 cm. Comes with a tealight.
Designed by Marianne Siponmaa.
€28.00

Keisarinna candle holder
Wood (birch) and metal, height 22 cm.
Designed by Kaija Aarikka.
€135.00

Prinssi candle holder
Wood (birch) and metal, height 12.5 cm. Comes with a pillar candle (ø 5 cm).
Designed by Pauliina Aarikka.
€35.50

Linna candle holder
Wood (birch) and metal, height 14.50 cm. Comes with a dinner candle.
Designed by Pauliina Aarikka.
€39.50

Ruustinna lantern, small
Wood (birch), glass and metal, height 17 cm, glass cylinder ø 6 cm. Comes with a tealight.
Designed by Pauliina Aarikka.
€68.00

Ruustinna lantern
Wood (birch), glass and metal, height 26 cm, glass cylinder ø 10 cm / ø 5 cm.
Designed by Pauliina Aarikka.
€98.00

Ruustinna candle holder
Wood (birch) and metal, height 13 cm.
Designed by Pauliina Aarikka.
€95.00

Pouta tealight candle holder
Wood (maple) and metal, ø 8 cm, height 6.5 cm. Comes with a tealight.
Designed by Marianne Siponmaa.
€28.00

Pouta tealight candle holder
Wood (maple) and metal, ø 8 cm, height 6.5 cm. Comes with a tealight.
Designed by Marianne Siponmaa.
€28.00

Pouta tealight candle holder
Wood (maple) and metal, ø 8 cm, height 6.5 cm. Comes with a tealight.
Designed by Marianne Siponmaa.
€28.00

Ruustinna lantern, small
Wood (birch), glass and metal, height 17 cm, glass cylinder ø 6 cm. Comes with a tealight. Also available in red and grey.
Designed by Pauliina Aarikka.
€68.00

Prinssi candle holder
Wood (birch) and metal, height 12.5 cm. Comes with a pillar candle (ø 5 cm). Also available in white and grey.
Designed by Pauliina Aarikka.
€35.50

Linna candle holder
Wood (birch) and metal, height 14.5 cm. Comes with a dinner candle. Also available in white and red.
Designed by Pauliina Aarikka.
€39.50

Ruustinna lantern
Wood (birch), glass and metal, height 26 cm, glass cylinder ø 10 cm / ø 5 cm. Also available in white.
Designed by Pauliina Aarikka.
€98.00

Ruustinna candle holder
Wood (birch) and metal, height 13 cm. Also available in white and wood tone.
Designed by Pauliina Aarikka.
€95.00

Keisarinna candle holder
Wood (birch) and metal, height 22 cm. Also available in white and wood tone.
Designed by Kaija Aarikka.
€135.00

Aarikka is a family-owned Finnish company founded in 1954. It manufactures characterful jewellery and small home accessories. Aarikka’s design is known for its crisp Scandinavian lines, round shapes and wood.

Wood is – and has always been – the most important material in Aarikka’s products. The wood’s warmth and round, turned shapes are characteristic of Aarikka and tell their own story of a Scandinavian tradition.

Aarikka employs a number of subcontractors and employees who work from home in Finland. In addition, the company offers assembly and packaging work to workshops promoting social inclusion and employment. Transportation journeys can be kept short because products are assembled locally. In addition to local manufacturing, our products’ eco-friendliness is also enhanced, as we avoid the unnecessary use of packaging materials and favour eco-friendly raw materials such as wood. In Finland Aarikka has its own brick-and-mortar store, an online store and a comprehensive network of retailers. Outside Europe, significant export destinations include the USA and Japan. The company directly employs approximately 20 people.

Further information, product loans and product images:
Polhem PR, Anne Kultanen
Keskuskatu 1 B, 4th floor
FI-00100 Helsinki
anne@polhem.com
+358 44 719 8982

Tagged: Candle Holder, Pauliina Aarikka, Saija Malila, Skandinavian Design, Tealight Candle Holder


01 September 2016

New Aarikka products this autumn

Lots of new products have been added to Aarikka’s range as autumn approaches. The stunning new Helmi, Pouta and Tovi mirrors reflect more light to brighten the darkening evenings. The playful Pouta notice board will help you to keep things in mind with style. The joy and style so characteristic of Aarikka come together in these new products in a unique way.



The round Pouta mirrors are made from wood and cork. The white wooden beads stand out beautifully against the cork, and the hanging wall mirrors are suitable for a range of spaces and occasions. The Pouta mirrors were designed by Marianne Siponmaa. The charming Helmi mirror is lined with white wooden beads. Designed by Pauliina Aarikka, the Helmi mirror is eye-catching and elegant. The Tovi mirror can be hung on the wall, where it can double as a jewellery holder, or placed on a table. The Tovi mirror was designed by Saija Malila.

The notice board designed by Marianne Siponmaa is great for helping you to stay on top of all your activities. The stylish notice board is an interior design element that can be adorned with cards and photographs, for example. The beautiful cork surface is punctuated by coloured wooden pins to keep easily misplaced tickets and keys safely in place.

Responsible business, eco-friendliness and sustainability are of the utmost importance to Aarikka. Only the best wood is used as the main material in the products, and all products are assembled by hand in Finland. Aarikka has a number of subcontractors and employees who work from home, and in addition, the company offers assembly and packaging work to workshops promoting social inclusion and employment. All Aarikka products are finished with care.
Consumer enquiries:
Aarikka +358 50 526 4332

Click the images in the message to download versions suitable for publication. More images are available for download in the Polhem PR image bank.


Pouta mirror, large.
Cork and maple. Jute hanging cord.
Ø 25 cm, height 41 cm.
Designed by Marianne Siponmaa.
€68.00

Pouta mirror.
Cork and maple. Jute hanging cord.
Ø 16 cm, height 45 cm.
Designed by Marianne Siponmaa.
€58.00


Helmi mirror, wood. Ø 20 cm.
Designed by Pauliina Aarikka.
€115.00


Tovi wall mirror, wood.
Ø 10 cm, height 8.5 cm.
Designed by Saija Malila.
€68.00


Pouta notice board, cork. Jute hanging cord.
Ø 37 cm, height 43 cm. The set includes 5 ball head pins.
Designed by Marianne Siponmaa.
€45.00 / set


Pouta notice board, cork. Jute hanging cord.
Ø 37 cm, height 43 cm. The set includes 5 ball head pins.
Designed by Marianne Siponmaa.
€45.00 / set

Pouta notice board pins.
Wood and metal. 3 pins / set.
€10.00 / set

Pouta notice board pins.
Wood and metal. 3 pins / set.
€10.00 / set


Aarikka is a family-owned Finnish company founded in 1954. It manufactures characterful jewellery and small home accessories. Aarikka’s design is known for its crisp Scandinavian lines, round shapes and wood.

Wood is – and has always been – the most important material in Aarikka’s products. The wood’s warmth and round, turned shapes are characteristic of Aarikka and tell their own story of a Scandinavian tradition.

Aarikka employs a number of subcontractors and employees who work from home in Finland. In addition, the company offers assembly and packaging work to workshops promoting social inclusion and employment. Transportation journeys can be kept short because products are assembled locally. In addition to local manufacturing, our products’ eco-friendliness is also enhanced, as we avoid the unnecessary use of packaging materials and favour eco-friendly raw materials such as wood. In Finland Aarikka has its own brick-and-mortar store, an online store and a comprehensive network of retailers. Outside Europe, significant export destinations include the USA and Japan. The company directly employs approximately 20 people.

Further information, product loans and product images:
Polhem PR, Anne Kultanen
Keskuskatu 1 B, 4th floor
FI-00100 Helsinki
anne@polhem.com
+358 44 719 8982

Tagged: Marianne Siponmaa, Mirror, Nordic Design, Notice Board, Pauliina Aarikka, Saija Malila, Skandinavian Design


01 September 2016

Aarikka’s new lamps for autumn



Aarikka’s theme for its autumn 2016 home range is a harmonious and calming polar night. As the evenings draw in, it’s nice to spend down time at home curled up with a book. Aarikka’s new tones for autumn are graphite grey – which lends itself beautifully to interior design – and deep lingonberry red. They enhance the timeless freshness of our longstanding translucent white and pure white wood.

New for autumn, the Nuppu lamp is a timelessly stylish tabletop lamp suitable for both bedside tables and dressers. The Nuppu lamp was designed by Saija Malila.

The atmospheric Valopallo lamp is a fabulous ball lamp designed by Aamu Song and Johan Olin. It made its debut at Aarikka’s 60th anniversary exhibition and was brought into production due to popular demand. This autumn the Valopallo lamp is available in a new colour: graphite grey.

The popular Reitti ceiling lamps designed by Anu Penttinen are now available in two new colours: graphite grey and lingonberry red.

Responsible business, eco-friendliness and sustainability are of the utmost importance to Aarikka. Only the best wood is used as the main material in the products, and all products are assembled by hand in Finland. Aarikka has a number of subcontractors and employees who work from home, and in addition, the company offers assembly and packaging work to workshops promoting social inclusion and employment. All Aarikka products are finished with care.
Consumer enquiries:
Aarikka www.aarikka.com

Click the images in the message to download versions suitable for publication. More images are available for download in the Polhem PR image bank.


Nuppu lamp
Ceramic lamp base, linen lampshade, height 42 cm, E27 base.
Designed by Saija Malila.
€86.50


Nuppu lamp
Ceramic lamp base, linen lampshade, height 42 cm, E27 base.
Designed by Saija Malila.
€86.50


Reitti ceiling lamp
Fabric covered cable 3 m, E27 base, 95 mm globe type halogen bulb (18 W) recommended.
Designed by Anu Penttinen.
€145.00

Reitti ceiling lamp
Fabric covered cable 3 m, E27 base, 95 mm globe type halogen bulb (18 W) recommended.
Designed by Anu Penttinen.
€145.00


Valopallo ceiling lamp
Fabric covered cable, E14 base, 4 W LED bulb recommended, comes as a set.
Designed by Aamu Song and Johan Olin.
€198.00

Helmi mirror, wood. ø 26 cm.
Designed by Pauliina Aarikka.
€115.00


Valopallo ceiling lamp
Fabric covered cable, E14 base, 4 W LED bulb recommended, comes as a set.
Designed by Aamu Song and Johan Olin.
€198.00

Valopallo table lamp
Fabric covered cable, E14 base, 4 W LED bulb recommended, comes as a set.
Designed by Aamu Song and Johan Olin.
€198.00


Aarikka is a family-owned Finnish company founded in 1954. It manufactures characterful jewellery and small home accessories. Aarikka’s design is known for its crisp Scandinavian lines, round shapes and wood.

Wood is – and has always been – the most important material in Aarikka’s products. The wood’s warmth and round, turned shapes are characteristic of Aarikka and tell their own story of a Scandinavian tradition.

Aarikka employs a number of subcontractors and employees who work from home in Finland. In addition, the company offers assembly and packaging work to workshops promoting social inclusion and employment. Transportation journeys can be kept short because products are assembled locally. In addition to local manufacturing, our products’ eco-friendliness is also enhanced, as we avoid the unnecessary use of packaging materials and favour eco-friendly raw materials such as wood. In Finland Aarikka has its own brick-and-mortar store, an online store and a comprehensive network of retailers. Outside Europe, significant export destinations include the USA and Japan. The company directly employs approximately 20 people.

Further information, product loans and product images:
Polhem PR, Anne Kultanen
Keskuskatu 1 B, 4th floor
FI-00100 Helsinki
anne@polhem.com
+358 44 719 8982

Tagged: Aamu Song, Anu Penttinen, Johan Olin, Lamps, Lights, Nordic Design, Skandinavian Design


18 August 2016

The Aarikka brand will be brightened in the summer: The revamp will create even stronger foundations for international expansion

Aarikka, a Finnish family business founded in 1954, is taking bold steps to brighten its brand in line with its strategy. Aarikka Oy has planned its updated brand in collaboration with customer insight company Kopla Helsinki Oy. The revamp will encompass the key messages, visual identity, advertising, packaging and online store. Aarikka’s iconic logo will remain unchanged.

In the future, Aarikka Oy aims to draw even more focus to the core of its brand: Finnishness, nature, the use of wood and Scandinavian design. Finnish nature and forests form the basis for the activities, visual identity, design and key messages.

Drops of Joy

“In our communications, we aim to highlight nature, ecology and sustainability, which are instrumental to our brand. We select only the best-quality wood to use as a raw material. We highlight the materials and types of wood that the products are made from and we communicate the characteristics and benefits of the materials. In addition, we aim to communicate the meaning of Aarikka quality and how our products embody this quality. Colour does not run from the wooden elements in our products, the form is genuinely round and there are no traces of turning or gluing left behind. The elements of our wooden jewellery are coloured by hand in Vallila, Helsinki, and they are assembled by hand by our home-based employees. Our home products are assembled at social employment workshops in Finland. This is our way of promoting employment and social participation among people suffering from social exclusion,” says Anu Vauhkonen, the company’s CEO.

The Aarikka brand has always been connected with roundness and joy. The new brand promise and position – Drops of Joy – communicates the way Aarikka adds a sprinkling of happiness to everyday life as well as to special occasions. The company’s products comprise jewellery and home products. They are sized to fit into a shoebox – or at least a boot box – just as Kaija Aarikka, the company’s founder, envisaged.

The brand revamp is already visible

Aarikka’s revamped brand mindset is already making its presence felt. The company’s flagship store on the Northern Esplanade in Helsinki has been updated in collaboration with designer Noora Sallasmaa. Stools made from blocks of birch wood have been placed outside the store to communicate the roots of the Aarikka brand: wood as a material and nature. The window displays are now in keeping with the brand’s new visual identity. Illuminated wooden surfaces highlight Aarikka’s products and brand in a better and more attractive way. The store’s interior design and window settings present the brand’s fresh new visual identity and Scandinavian design in a more inviting manner. The store also communicates the values of Finnish handicraft.

Photographs with strong elements of harmony, joy and clear lines were instrumental in creating Aarikka’s new visual identity. Aarikka works with Katri Kapanen and Anna Pirkola on photography.

Digital services to be updated for an international audience

The revamped Aarikka online service will be opened in June. Aarikka has worked with Kopla Helsinki Oy and Motley Agency Oy to update its online service. The online store has been designed to cater for the needs of international markets without forgetting Finnish customers. The online store was built on the Shopify platform, which can be handed over for partners in Asia, for example, to administer content in different languages. Key elements of the project included simplifying processes and ensuring compatibility with our ERP system.

Product packaging will be revamped next – the products will be packaged so as to highlight the same message and visual identity of the brand. A further aim of the updated packaging is to improve the visibility of products in stores, where products need to be able to sell themselves from the shelves. Store visibility will also be boosted in other ways. Aarikka aims to continue bringing joy, colour and nature into its customers’ lives in a responsible way.

Further information: Anu Vauhkonen, tel. +358 40 765 2484

Tagged:


18 August 2016

Design company Aarikka appoints new CEO

Anu Vauhkonen

Family company Aarikka Corporation which is known for its wood jewellery and home products appoints new CEO. 

M.A. Anu Vauhkonen (b. 1972) is appointed as new CEO effective February 1, 2016. Ms. Vauhkonen has been a member of the board of Aarikka since May, 2015. Sarianna Partanen who has been the CEO previously will continue as a member of the board of Aarikka. 

Anu Vauhkonen has over 15 years of experience from different leadership roles. She has been responsible for sales, communication, PR, marketing, product development and brand building functions. In her latest position Ms. Vauhkonen was the Director of Nordic Sales and Marketing at Tulikivi Plc. She was also a member of the board at Tulikivi. 

”Anu Vauhkonen is an experienced international brand leader, who has experience from publicly listed companies and family businesses. Anu has drive and knowledge. I am happy to leave the role of CEO for her and concentrate myself as an owner on the board work”, Sarianna Partanen comments.

”Aarikka is a well-known Finnish family business with over 60 years of history. It has been successful thanks to its unique design and quality. I believe that by sharpening the strategy and brightening the brand the company has good possibilities for growth. By developing our digital services, marketing communication, product line, processes and export operations we can build up Aarikka. These are the areas we will now concentrate on”, Anu Vauhkonen says.

For more information: Anu Vauhkonen, mobile +358 40765 2484

Tagged: Anu Vauhkonen, CEO